Case Study: Merchants Implement Branta's Guardrail
Oshi and Satoshi Coffee Co turn to Branta for point of sale security
Everyone remembers the first time they sent a bitcoin transaction.
The nervous anticipation you felt as you triple-checked the address, and then the anxiety you felt as you waited for the transaction to settle on layer one. With the innovation of the Lightning Network, the second part of that anxiety has been stripped away for daily purchases. Instant settlement with near-zero fees removes key friction points that have hindered widespread adoption from customers and merchants choosing to transact with bitcoin.
Funny enough, once you physically send a bitcoin transaction for the first time, you feel like a master. You know the process of entering an address or scanning the QR code and then continuing to the transaction submission. However, regardless of your feelings of mastery and the innovation of Lightning, a key pain point—felt by everyone— still exists at the point of sale.
You are still left staring at a long address, trusting that you are sending your bitcoin to the right place. You are trusting that the invoice you are attempting to fulfill has not been subject to address swaps, fraud or phishing. You are trusting that your payment will reach the rightful recipient.
With so many innovations in the bitcoin space, why hasn’t this pain point been fixed in a simple and easy way?
The answer is it has.
The answer is Guardrail by Branta.
Guardrail is a pre-payment verification plug-in that allows counterparties to verify the recipient address, cross-check on other devices, and detect fraud or phishing attempts in a quick and obvious way. With Guardrail, merchants can protect against human error and zero-day exploits, all while ensuring to their customers that their storefront is secure.
Branta’s Guardrail integrates quickly with BTCPay Server and delivers peace of mind for merchants and customers alike. With Guardrail, that first and commonly held anxiety about sending bitcoin transactions to the right place is finally conquered.
Satoshi Coffee Co. and Oshi are two companies who trust Branta to make their marketplace more antifragile.
Satoshi Coffee Co is a bitcoin only store who sells fresh roasted coffee beans. They started at block height 746944 in July of 2022 and donate 6.9% of the profit from their El Salvador coffee directly back to the farmers via Lightning.
Their roast is the Proof of Work. Their coffees are city roast (light-medium roast) which allows for the flavors to fully develop during roasting while also retaining the sweetness and profile of the original bean. Each coffee label shows the block during which they finished roasting, so freshness can be verified by block height. Additionally, by purchasing with bitcoin, you can’t help but feel a bit of liberation with every cup of coffee knowing that you participated in the bitcoin circular economy.
Satoshi Coffee Co. is committed to building the circular economy of bitcoin and a key aspect of this is making sure there is ease of finality at the point of sale. When you select an item to add to your cart, and input your shipping information, you then proceed to the BTCPay portion to finalize your order. The Branta Guardrail plug-in changes no aspect of the UI of the cart except for adding a small “Click to verify with Branta” option for the user.
After clicking “Click to verify with Branta” option, a new tab opens and the customer can easily see if the payment will go to the correct address.
1 plug-in.
1 click.
1 guarantee that Satoshi Coffee Co. will receive the sats and the customer will complete their sale.
Oshi is a passion project featuring a mix of pecan butter, date bars, and chocolates. The pecans are local to the Southeast US and paired with certified organic, clean ingredients. Oshi’s ethos is about doing a few things well. They have iterated on their pecan butter, date bars, and chocolates batch after batch and have mastered the essentials of their products. Oshi engages in the bitcoin circular economy as it should be: high quality product is crafted, the consumer enjoys, value is traded with no intermeidary in between. Customers part with their sats and receive delicious products in return.
From a storefront perspective, Branta on Oshi is just as easy as with Satoshi Coffee Co.
1 plug-in.
1 click.
1 guarantee that Oshi will receive the sats and the customer will complete their sale.
We expect Branta to be featured in storefronts around the world and become synonymous with the bitcoin circular economy. The payment process isn’t meant to be scary or anxiety filled. Customers shouldn’t have to worry about anything other than when the next time they need to restock on coffee beans from Satoshi Coffee Co, Hodl butter from Oshi, or any of the other products they know and love.
With Branta, the bitcoin circular economy takes another leap forward to becoming an everywhere, everyday possibility.
Branta brings trust to an environment where trust isn’t native.
Branta is how you know it’s real.